If you are like me and don’t have any staff to help you, the Spring, Summer and early Fall can be very hectic for you. As a small business owner we find ourselves wearing all hats to keep our businesses running. On top of our busy days shooting and processing real estate photos, we have to extend outstanding customer service to our valued clients through communication and scheduling. Here are some of the things I do to stay on top of my schedule and keep clients happy.
Real estate twilight photography has many advantages. It can help you build your business and client base, and it can add a high-value product to your services. Let’s first take a look at some of the pros and cons of twilights for real estate photography. Then we’ll look at a video where I show how I edited a recent twilight photo for a property.
Getting your camera gear from one shoot to the next may seem trivial. But we need to think of ways to keep our camera gear safe and protected. It also helps to be efficient and minimize the number of camera bags we carry around, and just make it easier in our day-to-day journeys. Here is how I carry my real estate photography equipment around.
Staging a home for sale should not be taken lightly. In fact, I would argue that a real estate photographer should not have any involvement at all when staging a home for sale. As part of a team effort when marketing a property, every member should focus on their strength. The Realtor should lead the team in organizing the marketing process. The stager should provide a consult at minimum to give the seller the knowledge they need to prepare their home. The photographer should then take photos when the home is photo-ready and shining in its best light.
A photographer is NOT a stager and should not be expected to act as one in the process of photographing the home. For agents who put a photographer in that position on site it is also very unprofessional in the eyes of a client.
- Karen Otto, Home Star Staging
Pole aerial photography is a service real estate photographers can have in their arsenal that can set themselves apart from …
We have already looked at a HDR real estate photography tutorial using the Enfuse method of blending brackets. When I first started my business it was one of two options. The other option for blending multiple exposures together was strict HDR software like Photomatix. At the time, Photomatix didn’t have an Enfuse option so the result was over-saturated, overly tone mapped images. I see different variations of HDR photos online for property listings and thought we could go through a couple and look at their strengths and weaknesses.
You have probably read about it on the web. The hot thing right now in real estate is taking aerial images with UAVs (Unmanned Aerial Vehicles). Some times they are referred to as “drones”. Where do you begin when trying to put a camera in the air? Do you focus on aerial photos, aerial video or both? Let’s see what might be the best RC helicopter with video camera for real estate photography.
The use of real estate video is rising drastically. Brokerages are hiring in-house videographers to capture agent listings. Buyers are using video to purchase homes without even seeing them in person! As a real estate photographer I think it’s important to offer a video product. Let’s take a look at some of the real estate video equipment I use as part of my business.
Most real estate photographers are expected to provide two virtual tour links to their Realtor clients. One version is branded with the agent contact info on it. The other is MLS-Compliant, or unbranded. As far as I know, the majority of MLS systems do not allow agent branding to be visible in their submitted tours.
Some times no matter what statistics we share with Realtors and how much we prove that our services will help sell their properties, we just can’t win them over. It’s important to remember that you aren’t everyone’s client, and everyone isn’t your potential client either.