Staging a home for sale should not be taken lightly. In fact, I would argue that a real estate photographer should not have any involvement at all when staging a home for sale. As part of a team effort when marketing a property, every member should focus on their strength. The Realtor should lead the team in organizing the marketing process. The stager should provide a consult at minimum to give the seller the knowledge they need to prepare their home. The photographer should then take photos when the home is photo-ready and shining in its best light.
A photographer is NOT a stager and should not be expected to act as one in the process of photographing the home. For agents who put a photographer in that position on site it is also very unprofessional in the eyes of a client.
- Karen Otto, Home Star Staging