One of the most-asked questions I get from y’all is how do I do real estate video? What equipment do you use, what settings do you use, how do you actually put everything together? We’ll divide this up into a couple of posts so this doesn’t turn into a huge book. For now, let’s take a look at the equipment I use when capturing video for real estate, what settings I set on my camera and different angles or shots that I take throughout the home.
Looking to spice up your services offered to your Realtor clients? Want to jump on the video wagon because it’s perceived as a higher-value item, thus allowing you to charge more? Ever wanted to start doing real estate walk-through tours but don’t have a clue how you can keep your camera steady so buyers don’t get sick watching your video? 🙂 This post may be just what you are looking for!
Have you seen the video with a naked guy walking around a property filmed in black and white? Or the home owner selling her ranch because of a sickness she was diagnosed with so she has to give up her dream property? These are examples of lifestyle real estate videos – videos that show buyers what it’s like to live at a property. They tend to draw on emotion more than showcasing the property itself. While you and I may never produce something so extravagant, we do have options on providing this type of service to our client base.
The use of real estate video is rising drastically. Brokerages are hiring in-house videographers to capture agent listings. Buyers are using video to purchase homes without even seeing them in person! As a real estate photographer I think it’s important to offer a video product. Let’s take a look at some of the real estate video equipment I use as part of my business.