How to Become a Virtual Tour Provider for Realtor.com

One of the things you can do to extend outstanding service to your Realtor clients is offer to submit your virtual tour links to Realtor.com for them. Although it’s not as prominent today as it was in the past, Realtor.com labels listings with a Tour link to let buyers know additional content is available for them to view.

Read more

How I Survived a 25% Price Increase (So Far)

It was a long time coming. And I was terrified. As a small business owner, we have a hard time believing we are worth every penny (Amazon aff link to a good book to motivate you). We feel the need to help people, which results in low pricing and discounted services. The time will come when you need to raise your prices and you’ll need to come up with a plan to get your clients on board.

Read more

Importance of Color Calibration for Your Monitor

It took me a couple of years of running my real estate photography business before I ran into a situation where I needed to color calibrate my monitor. All of the photos that I took were uploaded to MLS and viewed online, right? And everything can see the photos like I see them, we don’t have a printer getting in the way, so what’s the point of color calibration?

Read more

Produce a Real Estate Lifestyle Video

Lifestyle Real Estate Video

Have you seen the video with a naked guy walking around a property filmed in black and white? Or the home owner selling her ranch because of a sickness she was diagnosed with so she has to give up her dream property? These are examples of lifestyle real estate videos – videos that show buyers what it’s like to live at a property. They tend to draw on emotion more than showcasing the property itself. While you and I may never produce something so extravagant, we do have options on providing this type of service to our client base.

Read more

Real Estate Twilight Photography Tips Including Post-Process Editing

Real estate twilight photography has many advantages. It can help you build your business and client base, and it can add a high-value product to your services. Let’s first take a look at some of the pros and cons of twilights for real estate photography. Then we’ll look at a video where I show how I edited a recent twilight photo for a property.

Read more

HDR Real Estate Photography Tutorial With Examples

We have already looked at a HDR real estate photography tutorial using the Enfuse method of blending brackets. When I first started my business it was one of two options. The other option for blending multiple exposures together was strict HDR software like Photomatix. At the time, Photomatix didn’t have an Enfuse option so the result was over-saturated, overly tone mapped images. I see different variations of HDR photos online for property listings and thought we could go through a couple and look at their strengths and weaknesses.

Read more

Virtual Tours – Branded and With Video

Most real estate photographers are expected to provide two virtual tour links to their Realtor clients. One version is branded with the agent contact info on it. The other is MLS-Compliant, or unbranded. As far as I know, the majority of MLS systems do not allow agent branding to be visible in their submitted tours. 

Read more

Create Virtual Tours on the Cheap With WordPress

It’s the talk of the real estate world… “I use virtual tours for all of my listings”, “I don’t list a property without a virtual tour”… As a real estate photographer, you need to provide virtual tour links to your clients. This post will guide you in a cost-effective way of creating your own virtual tours to provide to your Realtors.

Read more

Available for Amazon Prime