It took me a couple of years of running my real estate photography business before I ran into a situation where I needed to color calibrate my monitor. All of the photos that I took were uploaded to MLS and viewed online, right? And everything can see the photos like I see them, we don’t have a printer getting in the way, so what’s the point of color calibration?
I have previously discussed file management for real estate photography to show how I organize all of my files. But I’ve received questions about it and had requests from readers that I put together a video to show my folder structure.
Have you seen the video with a naked guy walking around a property filmed in black and white? Or the home owner selling her ranch because of a sickness she was diagnosed with so she has to give up her dream property? These are examples of lifestyle real estate videos – videos that show buyers what it’s like to live at a property. They tend to draw on emotion more than showcasing the property itself. While you and I may never produce something so extravagant, we do have options on providing this type of service to our client base.
Real estate twilight photography has many advantages. It can help you build your business and client base, and it can add a high-value product to your services. Let’s first take a look at some of the pros and cons of twilights for real estate photography. Then we’ll look at a video where I show how I edited a recent twilight photo for a property.
Pole aerial photography is a service real estate photographers can have in their arsenal that can set themselves apart from …
We have already looked at a HDR real estate photography tutorial using the Enfuse method of blending brackets. When I first started my business it was one of two options. The other option for blending multiple exposures together was strict HDR software like Photomatix. At the time, Photomatix didn’t have an Enfuse option so the result was over-saturated, overly tone mapped images. I see different variations of HDR photos online for property listings and thought we could go through a couple and look at their strengths and weaknesses.
Most real estate photographers are expected to provide two virtual tour links to their Realtor clients. One version is branded with the agent contact info on it. The other is MLS-Compliant, or unbranded. As far as I know, the majority of MLS systems do not allow agent branding to be visible in their submitted tours.
It’s the talk of the real estate world… “I use virtual tours for all of my listings”, “I don’t list a property without a virtual tour”… As a real estate photographer, you need to provide virtual tour links to your clients. This post will guide you in a cost-effective way of creating your own virtual tours to provide to your Realtors.
If you are like me, you probably don’t clean your sensor very often. I always carry a microfiber cloth with me and clean my lens glass frequently, but I never get down to business and clean the sensor itself. You might need to though to prevent dust spots from appearing in your real estate photos.
To have a successful real estate photography business, you have to understand which editing method you would like to use during post-processing. I like the combination of Adobe Photoshop Lightroom with the Enfuse plug-in to create HDR photos that are natural and realistic looking. Below I share a video tutorial of the entire process.