Most real estate photographers are expected to provide two virtual tour links to their Realtor clients. One version is branded with the agent contact info on it. The other is MLS-Compliant, or unbranded. As far as I know, the majority of MLS systems do not allow agent branding to be visible in their submitted tours.
Previously I posted a real estate photography tutorial showing how to create virtual tours on the cheap with WordPress. We looked at creating a basic tour without any agent branding visible. The end result was a tour link that is MLS-Compliant and suitable for agents to post to their local MLS system.
But as you probably know, we need a way of adding Realtor contact information on the virtual tour so they can post them to sites that allow it. Sites like realtor.com, zillow.com, trulia.com and redfin.com. We also need a way of showcasing real estate video. Due to its popularity, video is making a sharp increase in the real estate marketing. Offering video as part of your services allows you to support the tech savvy clients that are embracing technology.
Follow along in the below real estate video tutorial. I take the original tour that we created previously and add real estate agent branding information and video.
In summary, the following steps are taken to add agent branding and video:
Create a New Parent Page
We create a parent page titled MLS. This allows us to categorize our MLS-Compliant tours under the /mls/ URL to separate them from the branded versions.
Add Layers to Slide
We add layers to our slides inside Revolution Slider. It allows us to put text layers on top of our slide, showcasing the property address and Realtor’s contact information.
Add Video Layer to Slide
Revolution Slider makes it easy embed a real estate video within our virtual tour. You can add videos hosted on YouTube and Vimeo, or you can do what I do and embed videos from WellcomeMat.com into the tour using embed code. I like using WellcomeMat because I feel they are the current leader in real estate video hosting. They have features like Chaptering that makes for dynamic video playback. Additionally, viewers are less inclined to get distracted by other videos or ads that you may see on a platform like YouTube.
Share the Virtual Tour
You should now have two tour links. One is branded with video, and the other is MLS-Compliant. If you have a non-branded version of the video, feel free to add it to the MLS-Compliant tour. Otherwise you are ready to share the tour links with your Realtor client so they can use them to market their listing!
Understanding and becoming comfortable with the process for creating tours with Revolution Slider will enable you to create tour links for listings that you shoot very quickly. Combined with the power of hosting the photos on Amazon, this low-cost solution is an extremely viable method for supplying slideshow tours to Realtors.