HDR Real Estate Photography Tutorial With Examples

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HDR Real Estate Photography Tutorial With Examples

We have already looked at a HDR real estate photography tutorial using the Enfuse method of blending brackets. When I first started my business it was one of two options. The other option for blending multiple exposures together was strict HDR software like Photomatix. At the time, Photomatix didn’t have an Enfuse option so the result was over-saturated, overly tone mapped images. I see different variations of HDR photos online for property listings and thought we could go through a couple and look at their strengths and weaknesses.

Stereotypical HDR

When I first started seeing HDR Real Estate Photography, it was the classic stereotypical HDR. Tone mapped images resulted in over-saturated, cartoon-like photos. Although the result is a bright, artsy photo, it doesn’t give an accurate representation of the property. When buyers go to look at the home in person they’ll be presented with something totally different than what they saw online.

The below photos were created in Photomatix. You simply import your bracketed shots and select a tone mapping preset. My recommendation if you use Photomatix for HDR real estate photography is to take advantage of the enfuse settings. You can get a much more realistic result compared to the very colorful versions shown below.

HDR-Real-Estate-Photography-Example-1

HDR-Real-Estate-Photography-Example-2

Naturally Blended

Knowing I didn’t want to provide the above examples to my clients, I started using Enfuse with Lightroom. You can watch a full-length video and read all about the process in a previous post here. The end result? Photos similar to the below examples. They look natural and more closely resemble the accurate colors of the property. Buyers won’t be misled by looking at inaccurate photos online. To me, these photos appear more pleasing and are easier to look at.

You’ll notice a difference in the kitchen photo especially. In the HDR tone mapped version above, there was a lot of blue and orange present. They were almost competing with each other on each side of the photo. This negative quality disappears in the Enfused version below.

HDR-Real-Estate-Photography-Example-3

HDR-Real-Estate-Photography-Example-4

HDR Real Estate Photography Tutorial Using Photoshop

I owe a shout out to reader Ron Paulk for sharing the following with me. He showed me how you can send bracketed images from Lightroom over into Photoshop. You can then merge them as an HDR within Photoshop. When you bring the HDR image back to Lightroom, it’s a 32-bit file which allows for a lot of editing capabilities.

Let’s first take a look at the Enfused version, the process of editing that I show here on the site via the video tutorial:

HDR-Enfused

Now for the actual tutorial. (Click on each thumbnail to view a larger version)

Step 1: Select your bracketed shots, right click and go to Edit In->Merge to HDR Pro in Photoshop…

Step 2: After the brackets open in Photoshop, check Remove Ghosts, change Mode to 32-Bit and UNcheck “Complete Toning in Adobe Camera Raw, and click OK

Step 3: Return to Lightroom to view the HDR photo

Step 4: Process in Lightroom

hdr-real-estate-photography-tutorial-01

hdr-real-estate-photography-tutorial-02

hdr-real-estate-photography-tutorial-03

hdr-real-estate-photography-tutorial-04

You can see from my processing in Lightroom that I made quite the drastic change to the photo that came from Photoshop. I made some localized brush adjustments as well, so you’ll have to play with it to see what works for you. Here’s the resulting photo:

HDR-Real-Estate-Photography-Tutorial

Big Benefit

One of the major benefits of this version of creating an HDR image is the ability to save the highlights. You can definitely see in the example that the window view is more visible than in the Enfused version.

Downside

However with all good things comes a compromise! The process of editing brackets like this takes time. You have to do each bracket individually, which will require you to be at the computer for each blend. Also each set takes about 5 minutes or so to blend. With Enfuse you can blend them all in bulk. And there’s no need to sit at your computer if you don’t have anything else to do. I like how Enfusing frees you up whereas creating the HDRs in photoshop tie you down.

Final Notes

I think using a mix of everything could be a great route to go. For photos where highlights/window views aren’t an issue, just use the Enfuse method. But for the few shots where you need to try and save a window view, pull them into Photoshop. This way you get a good result when you need it, but only spend the time when necessary.

It’s easier to see comparisons between the different types when they are directly on top of each other. Below is a slideshow of the photos above so you can compare the various versions of the editing methods.

By | 2017-07-20T00:59:41+00:00 March 24th, 2014|How To|24 Comments

24 Comments

  1. Cliff Kwok March 25, 2014 at 8:05 pm - Reply

    Hi Lance,

    I really appreciate your blog information sharing. Why don’t you have a paid subscription so that we can share you knowledge and you get support from the fund.

    Cliff Kwok
    Hong Kong

    • Lance Selgo March 25, 2014 at 8:14 pm - Reply

      Thanks for the kind words Cliff, I’m glad you are fine ding the site useful!

      I have a few affiliate links in some posts so if you ever need some equipment and are thinking of shopping Amazon, click one of the links to get you there to show your support. You don’t even have to buy the linked item to send a few cents my way. 🙂

  2. Terry March 25, 2014 at 8:36 pm - Reply

    This is a wonderful technique! It helps to clear up some nasty shadows as well. Thanks for sharing

    • Lance Selgo March 25, 2014 at 8:42 pm - Reply

      Awesome glad you will find a use for it Terry!

  3. Dan B March 30, 2014 at 8:56 pm - Reply

    I would love to see HDR via Photoshop compared with the Photomatix + Enfuse. I currently use Photoshop for all my listings but would like to transition into something a bit smoother, simpler and more efficient. I’m currently dissecting all of your articles. Thank you for everything!

    • Lance Selgo March 31, 2014 at 7:27 am - Reply

      Glad you are finding some useful information Dan!

  4. Janet Griswold April 7, 2014 at 9:07 am - Reply

    Hi Lance!
    Well it’s been two months since I found your site and I am off and running! All of your tips for Real Estate Photography have been invaluable. I am using Lightroom + Enfuse plug-in with great success. I did a 30 day trial with Photomatix and found it too time consuming for a group of photos. Your site gave me a HUGE head start with my business. I think I have watched your tutorial on LR+Enfuse at least 20 times! I was new to both programs and found your method very easy to follow. I know there is still room for improvement so I look forward to all of your new posts. Thank you for all of your time and effort that you put into your blog. It is truly a great source of information.

    Thanks again,

    Janet Griswold
    Seattle, Washington

    • Lance Selgo April 7, 2014 at 10:02 am - Reply

      Awesome Janet – thanks for sharing! Wishing you all the best!

  5. logan April 27, 2014 at 11:00 pm - Reply

    Hi Lance
    Thanks for the help earlier today.
    I watched the long B&H presentation promoting having one Catalog,
    but I prefer your thinking regarding a Catalog for each job.
    I’ve just spent the entire weekend trying to get a foothold in LR.and Enfuse
    and I think I’m up to crawling around but one of
    the things I can’t figure out is how to make a new Catalog.
    Do you do any online “webinar” type instruction?
    I use joinme pro with another teacher on CAD software and would like to get a jump
    start on Lightroom.
    Please contact me directly if you’d like to set a session up.
    logan

  6. logan April 27, 2014 at 11:04 pm - Reply

    ps
    I’ve watched you hdr presentation, but somehow I’m missing some concepts,
    especially the new Catalog thing.

    logan

    • Lance Selgo April 27, 2014 at 11:07 pm - Reply

      Glad you are finding everything helpful Logan!

      No I do not have any online webinar type instruction sessions. To create a new catalog, open Lightroom and then go to File->New Catalog. You can then name the new catalog based off the property address. This keeps all of your properties separate so you don’t have one massive Lightroom catalog that could end up running slow on your machine. Additionally, it allows you to archive or backup an entire property including the catalog. Or if you would like, you can delete the catalog for a property and it won’t affect any of your other shoots.

      Good luck!

  7. Gianni May 7, 2014 at 3:35 am - Reply

    Hello Lance !
    I’m Gianni,i’ve casually discovered your website and I would like just thank you for share your tips and advice and encourage people (like me) who are interested to start a new business in realestate photography.
    Thanks again and keep on your great work

    Gianni from Italy

    • Lance Selgo May 10, 2014 at 3:24 pm - Reply

      Thanks for the kind words Gianni – much appreciated!

  8. Michel September 8, 2014 at 12:09 pm - Reply

    Hello Lance,

    Thank you for sharing!

    Maybe you know a litle about this? So I wanted to get started with Enfuse right away. Since I don’t have Lightroom, I would like to run it standalone (http://sourceforge.net/projects/enblend/files/) with maybe this GUI http://software.bergmark.com/enfusegui/Main.html
    However, installing Enfuse on Windows 7 64 bit, is not that straight forward. Could you help me out on this, or direct me to a tutorial on installing Enfuse?

    • Lance Selgo September 8, 2014 at 7:41 pm - Reply

      I unfortunately don’t know anything about the standalone version of Enfuse – sorry! Adobe does have trials for their products so I would download Lightroom and use it with Enfuse on the trial. When you are comfortable with the end result, you can either sign up for their $10/month service, or pay $100-$150 for Lightroom standalone depending on what the going rate is. Good luck!

      • Michel September 9, 2014 at 5:25 pm - Reply

        Thank you for your suggestions. I just learned that EnfuseGUI comes with a bundled version of Enfuse, and installes it automatically. In case anyone else was looking for a stand alone version of Enfuse, you might want to try EnfuseGui out. It’s free too!

  9. Brianne June 5, 2015 at 7:28 pm - Reply

    Hello. I have been trying your technique its exactly what I have been looking for to get that crisp HDR look. But for some reason when I merge my photos this way i do not get that result at all. Any suggestions? When I switch to 32 bit they are so over exposed!

    • Lance Selgo June 5, 2015 at 7:36 pm - Reply

      Hi Brianne! Can you maybe upload a couple of examples to dropbox or something and share the link? Or shoot me an email with the links and/or images? (You can use the contact form on the site.) It’s hard to say, if I can’t see what the issue is. And even after I see it, I may or may not be able to help, but it’s the first step! 🙂

  10. Mark April 21, 2016 at 6:58 pm - Reply

    Hi Lance, I want to thank you for all of your blog articles, guides, and resources. Your knowledge has really helped me begin my venture into real estate videography/photography. I can’t say it enough, but thank you for all of your time and effort!
    -Mark

    • Lance Selgo April 21, 2016 at 8:10 pm - Reply

      Thanks for the kind comments Mark, glad you found the site!

  11. Dave Bryant September 4, 2016 at 12:23 am - Reply

    Hello Lance, I want to thank you for your simple yet extremely effective HDR effects as it has enabled me to develop my Real Estate interior photography. people now want to see, more than ever, the blue sky and the view outside of windows… Previously I had either used flash on full power and underexposed my shot to bring out the outdoor view, or done some photoshopping, deep etching windows and underexposing them in layers, then flattening the image for an end result. I must admit, shooting 5 frames at 3 shutter speeds less each time, under and over exposed does a great job. I am perfecting your method by doing a little extra tweaking to maximise the sky view thru windows, and so far so good! general, interiors and exteriors, and evening photos work amazingly well with your method, but a large room with a dull interior combined with a bright light thru thew window is still challenging, even with 5 frames. It’s going well though.
    I can see I will have to do a little bit more tweaking, but the benefit is I no longer use Flash unless I just need a bit of fill in one corner, otherwise the Flash tends to show imperfections in ceiling paint, reflections in glass, tv screens or artworks. Bathrooms also look great with your HDR tutorial.
    Thank you so so much, Dave, NSW, Australia.

    • Lance Selgo September 4, 2016 at 4:04 am - Reply

      Glad you found the site Dave and that you are getting some use out of the info!

  12. Frank Zimmermann September 21, 2016 at 4:13 pm - Reply

    Nice tutorial , I watched the Enfuse vid and perhaps its the screen quality, I did not see a great benefit over working over the single exposer raw you handled expertly or doing it manually from a few brackets , I find the greatest challenge is in blending in the window view, and in high end real estate there almost always is something to see outside. I could not get away with drawing all the shades as much as i would like to. I forever search for some automated way to blend high dynamic range images (or 7 stop bracket) . I have found as you imply in your post that it takes some time to process the images in HDR the quarks in the process leave me still having to work them photoshop i may as well do it manually from the start with greater control. So if you have addressed the view issue any further i would love to hear about it thanks

    • Lance Selgo September 29, 2016 at 8:22 pm - Reply

      No Frank, I don’t think you’ll find that from software. It unfortunately can’t do it all! HDR is great, but multiple flashes and hand blending is probably the best route if you want top quality to go after higher end agents/clients.

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