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So far Lance Selgo has created 46 blog entries.

Real Estate Video – Equipment, Settings and Shot Ideas

One of the most-asked questions I get from y’all is how do I do real estate video? What equipment do you use, what settings do you use, how do you actually put everything together? We’ll divide this up into a couple of posts so this doesn’t turn into a huge book. For now, let’s take a look at the equipment I use when capturing video for real estate, what settings I set on my camera and different angles or shots that I take throughout the home. […]

By | 2017-07-20T00:38:42+00:00 May 7th, 2017|How To|9 Comments

Turn Your Canon Into a Bracketing Machine – For FREE

I currently use a Canon 5D MK II for video and a Canon 5D MK III for stills. But before I upgraded to my second 5D MK body, I was shooting all of my stills with the Canon 60D. One of the downfalls was I could only shoot 3 brackets at a time with the built-in exposure bracketing. So I had to use a remote (the Promote Control) to make shooting quicker on-site, to get the 7 brackets that I needed. But did you know you can actually get 7 brackets (or more) on bodies like the Canon 60D, for FREE? […]

By | 2017-07-20T00:42:14+00:00 June 2nd, 2016|How To|19 Comments

Client Management System for Real Estate Photographers

You started a real estate photography business and are building your client base, but now you are trying to figure out how to streamline scheduling, photo delivery, payment processing and virtual tour creation. I may have a solution for you! Check out this system that I developed and see if it may be a fit for you in the coming weeks when it goes live to the public. […]

By | 2017-07-20T00:44:20+00:00 December 16th, 2015|Client Management|58 Comments

Real Estate Video Tours DJI Ronin-M Review

Looking to spice up your services offered to your Realtor clients? Want to jump on the video wagon because it’s perceived as a higher-value item, thus allowing you to charge more? Ever wanted to start doing real estate walk-through tours but don’t have a clue how you can keep your camera steady so buyers don’t get sick watching your video? 🙂 This post may be just what you are looking for! […]

By | 2017-07-20T00:46:00+00:00 July 3rd, 2015|Gear|34 Comments

How to Backup Photos and Videos

I have received plenty of requests from clients to resend photos and/or videos to them well after the photo shoot is completed. Whether the listing is being rejuvenated and going back on the market, or the agent needs photos for some new marketing material, there are good reasons to backup photos and videos for future retrieval. […]

By | 2017-07-20T00:46:20+00:00 June 17th, 2015|How To|6 Comments

Real Estate Photography Tips HDR with Photomatix and Lightroom

Previously I have shared how to edit/process natural-looking real estate interiors with the Enfuse plug-in for Lightroom. A lot of readers have asked for help with another method of processing real estate photos, using the software Photomatix. So I went and purchased Photomatix and came up with a workflow that I would like to share. Here we go! […]

By | 2017-07-20T00:46:46+00:00 April 10th, 2015|How To|63 Comments

Gift Ideas for the Real Estate Photographer

Need some last minute gift ideas for a real estate photographer in your life? Or perhaps you are a real estate photographer and you want some ideas on things to get yourself as a gift? Here are a few small items that I think all real estate photographers should think about having in their camera bags. […]

By | 2017-07-20T00:48:44+00:00 December 6th, 2014|Gear|3 Comments

Create a Prep/ToDo List Website for Sellers

I am very adamant and clear that I do not stage properties. Clients know ahead of time that I am expected to focus on taking great photos when I arrive – not rearrange furniture or clean up after messy home sellers. Utilizing a professional home stager is one of the best things agents can do to increase the level of service they provide to sellers, however a lot of Realtors still don’t take advantage of the amazing results a stager brings to the table. To protect myself from having to do anything I don’t want to do and also to promote the hiring of professional stagers, I created a prep/todo list website that I pass along to clients when appointments are booked. […]

By | 2017-07-20T00:52:17+00:00 September 25th, 2014|How To|14 Comments

Marketing Through Teaching & Educating Potential Clients

Whether you realize it or not, you probably have a very big marketing tool at your disposal that you may or may not have thought about. What is it? Teaching! By teaching and educating potential clients, you show yourself as the expert and willing to share your knowledge. Let’s take a look at one way you can teach your way to new business. […]

By | 2017-07-20T00:51:59+00:00 September 18th, 2014|Marketing|9 Comments

How to Clean a Manfrotto Tripod

I’ve had my Manfrotto 190XPROB (Note: Manfrotto has discontinued this model and have replaced it with the Manfrotto 190XPRO3) tripod for over 4 years and haven’t had any issues with it, until the other week. The thumb screw that goes into the center column to hold the center pole in place stripped. I had to order a new thumb screw from Manfrotto (call them – their online contact form is worthless) and thought it would be a great time to clean my tripod while it was down for the count. […]

By | 2017-07-20T00:53:18+00:00 September 6th, 2014|How To|11 Comments